Shrink wrapping refers to the process of wrapping a product or a group of products in a thin, clear plastic film and then applying heat to shrink the film tightly around the items.

Yes, shrink wrapping can be customized for branding and marketing purposes. Companies often use printed shrink film to display logos, product information, and promotional messages directly on the packaging. This allows for a professional appearance and helps enhance brand visibility.

Shrink wrapping is a versatile packaging solution suitable for a wide range of products. Common items include CDs and DVDs, food products, electronics, books, pharmaceuticals, and more. It is effective for both individual items and bundled products.